How Transparent Are Outdoor LED Displays? Measuring Light Transmission Rates vs Traditional Billboards
Outdoor transparent LED displays are redefining visual communication on glass fa?ades, but just how transparent are they compared to traditional billboards?
Unlike opaque billboards that block light entirely, transparent LED displays offer light transmission rates ranging from 30% to 90%, depending on pixel pitch, module design, and LED strip spacing. This allows natural sunlight to pass through, preserving indoor lighting and outward visibility—making them ideal for commercial buildings and storefronts.
By contrast, traditional billboards dominate space and light, often obstructing views and limiting architectural aesthetics. Transparent LED displays, on the other hand, blend into the environment when turned off and deliver dynamic content without visual clutter.
In summary, modern transparent LED technology offers a balance of performance and openness, combining media impact with architectural integration—something traditional billboards simply can’t match.
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